Trade Missions
Music Market Mission France/Germany
From April 22 to 24, 2024, Hamburg Music, in cooperation with the Cultural and Creative Industries Competence Team of the City of Munich, is organizing a delegation trip to Paris. On the French side, the Centre national de la musique (CNM - formerly Bureau Export), which has a long-standing partnership with Hamburg Music and numerous digital market entry formats, supports this initiative.
The "Trade Mission" provides detailed and market-specific information about the French music market, facilitates new business opportunities in France, and aids in establishing and deepening lasting connections between the participating music companies.
We offer:
- Travel cost support for a maximum of 15 SMEs and solo self-employed individuals from the Hamburg and Munich music industry, up to a maximum of €500.00
- Preparatory info-sessions (on-site and digital)
- Matchmaking lunch and/or dinner with French professionals
- Individual B2B meetings Best-practice insights into companies
- Tips/reservations for individually organized travel planning
The target group is professionals from music companies based in Hamburg and Munich who wish to gain a foothold in France or strengthen their business there. Only one representative per company may participate, and participation is person-specific. The offer is directed at all sub-sectors of the music industry.
Application:
We kindly ask you to fill out the application form by February 11, 2024, at the latest. For questions please contact international@musikwirtschaft.org.
Program partners are: Centre national de la musique (CNM), Cultural and Creative Industries Competence Team of the City of Munich
Hamburg Music International is funded by the Free and Hanseatic City of Hamburg, Ministry of Culture and Media.
Business initiation trip South Africa 2024
From 05.02. - 09.02.2024 Hamburg Music Business e.V. will conduct a business initiation trip to the cities of Johannesburg and Cape Town in South Africa on behalf of the Federal Ministry of Economics and Climate Protection (BMWK) together with the cooperation partners IMEXSA (Independent Music Exporters South Africa) and AHK Southern Africa. This is a project-related support measure within the framework of the market development program for SMEs. The target group is primarily small and medium-sized German companies (SMEs) from the music and event industry.
Detailed information on the program can be found in this information sheet.
Registration
Registrations are closed. For questions please contact Beatrix Dalsass via international@musikwirtschaft.org.
Why South Africa?
South Africa is the leading economy in Africa with a GDP of €343.08 billion. The music industry is strong, with revenues of €39.3 million from recorded music and €74 million from live music in 2017. Digital music platforms such as Deezer and Spotify are prevalent, but piracy and high data costs are challenges. Radio and social media dominate music discovery. Music business centers are Johannesburg and Cape Town.
Target group
The project is aimed at German companies, especially from the music industry sectors of publishing, recorded music and distribution, live entertainment and artist management, as well as companies in the event industry. The focus is particularly on export-oriented companies that want to establish or expand their international business relations - especially in the South African market.
Costs & benefits
The project is part of the market development program for SMEs and is subject to de minimis regulations. The own contribution of the companies for the participation in the project is depending on the size of the company:
- 500 euros (net) for participants with less than 2 million euros in annual sales and fewer than 10 employees.
- 750 euros (net) for participants with annual sales of less than 50 million euros and fewer than 500 employees
- 1000 euros (net) for participants with annual sales of more than 50 million euros or more than 500 employees.
This includes, among other things, program design, arranging contacts, accompanying the appointments, travel and delegation advice, as well as the cost of transportation to community appointments in Johannesburg and Cape Town.
In addition, participants bear their own individual travel, accommodation and meal costs.
Funding opportunities for business initiation trip
Hamburg:
Music companies based in Hamburg have the possibility of a flat-rate subsidy for travel costs of max. €1,500.00 (net) from the Hamburg Music International music export funding program. The application is made by filling out and sending the application form by 26.09.23. Prerequisite for the approval of the grant is the commitment to participate in the delegation program.
Berlin:
Music companies based in Berlin are generally eligible for subsidies for export costs through the Music Ambassador Program of the Berlin Music Commission, among others. Information is available at: musicambassador@berlin-music-commission.de
Other locations:
Please ask your local or state representatives and regional music industry associations for support. You can also get the relevant contacts from us: international@musikwirtschaft.org
Downloads
Application documents
Music Market Mission Benelux / Germany
From 13th to 16th November 2023, Hamburg Music is organizing a delegation trip to the two cities of Amsterdam and Brussels together with the music export offices from the countries Belgium and the Netherlands. The trade mission provides detailed insights into the Benelux music market and helps to build new business relationships with music companies there.
Hamburg Music offers:
- Travel support for 10 SMEs and solo self-employed people from Germany's music industry in the amount of €500.00
- preparatory digital sessions on the respective markets
- matchmaking dinners in the two cities
- individual B2B meetings
- best practice company visits
- optional program points to Fifty Lab Festival in Brussels + Le Guess Who Festival in Utrecht
Target group are professionals from music companies based in Germany who want to build up or strengthen their business in the Benelux. Only one representative per company can participate; participation is personal. The offer is addressed to all sub-sectors of the music business.
Partners of the program are: Wallonie-Bruxelles Musiques (WBM), VI.BE, Belgium Booms and Dutch Music Export (DME).
Previous trips:
Business Initiation Trip Colombia 2022
In late autumn 2022, AHK Colombia conducted a business initiation trip to Colombia on behalf of the German Federal Ministry of Economics and Climate Protection (BMWK) together with the cooperation partner Hamburg Music. The program took place from 28.11.-02.12.2022. The Colombian Ministry of Culture has promoted the development of a national music plan throughout Colombia. This plan seeks to support the music industry and culture through education and training, provision of instruments and resources, business support, and the development of distribution networks. The trip was a project-based funding measure under the Market Development Program for Small and Medium-sized Enterprises from Germany (SMEs). The aim of the project was to support German companies from the music and event industry in their foreign trade activities to open up the Colombian sales market. Detailed information on the program can be found in this information sheet (in German).
Business Initiation Trip Japan 2022
In spring 2022, AHK Japan conducted a business initiation trip to Japan on behalf of the German Federal Ministry for Economic Affairs and Energy (BMWi). The program took place on 01.03. digitally and from 28.03.-01.04.2022 on site in Tokyo as part of a project-related support measure within the BMWi market development program for SMEs. The aim of the project was to support German companies from the music industry in their foreign trade activities to open up the Japanese market. Detailed information on the program can be found in this information sheet (in German).
Business Initiation Trip Brazil 2022
From March 7 - 11, 2022, the AHK São Paulo conducted a business initiation trip to Brazil on behalf of the BMWi together with the cooperation partner Hamburg Music. Companies from the German music and event industry, including some Hamburg Music members, had the opportunity to gain insights into the Brazilian music market, establish industry contacts and visit companies such as Atração Fonográfica, Mills Records and Sua Música. Further project partners are the Reeperbahn Festival, the Kompetenzteam Kultur- und Kreativwirtschaft München and the Berlin Music Commission. Detailed information about the program can be found in this information sheet (in German).
Business Initiation Trip Japan 2019
A delegation of representatives from the German music industry traveled to Japan in the fall of 2019 to establish artistic and entrepreneurial contacts in Tokyo and learn about market opportunities and potential. The market exploration trip was conducted as part of the BMWi market development program for small and medium-sized enterprises and took place from Oct. 28 to Nov. 1, 2019. The program of the five-day trip included a visit to the music business conference Tokyo International Music Market (TIMM), visits to companies in Tokyo's music industry, a presentation event by the German participants to representatives of the Japanese music industry, various networking events, and several concerts. The participating German companies included the artist and concert agency Michow Concerts, the independent labels and music service providers Sounds Of Subterrania and Euphorie, the booking agency Redlionmusic, the promoter Akiba Dreams GmbH, the recording studio German Wahnsinn, the music production and artist management company R.O.T., and the label/publishing/management agency Mesanic Music.
Photos: private