Hamburg @ SXSW

Each year in March, thousands of music industry professionals come to Austin, Texas, for SXSW - an annual conglomerate of film, interactive media, and music festivals and conferences. For more than 10 years, Hamburg has been featured at SXSW by sending a delegation and offering an extensive program of concerts and other events. The representation of Hamburg's music business in Austin is being organized by Hamburg Music and Reeperbahn Festival.